The biggest e-commerce event of the year is happening in only 2 weeks!
The important question here is: Are you ready?
Getting ready for an event such as Black Friday goes beyond providing discounts to your customers.
You have to adapt their entire shopping experience for the Black Friday event.
Here are some tips to increase your e-commerce conversion rate during those days:
1 – Adjust your website menu with a Black Friday category
For such important events, make sure you created an easy way for the users to access the discounts. Creating a category that groups the selected items.
Highlighting the new button in a different color is a plus that will ensure people will see that category.
2 – Make your promotions visible on your site
Create a promotional banner including the deals or discounts offered, the days and hours when the promotion will be available, and any additional information you judge it to be essential.
Use your highest discount to capture user’s attention (i.e. “Up to 80% Off”).
3 – Raise awareness
Only adjusting your website will not ensure your current customer base is aware of the deals. Use e-mail marketing to reach out to them and invite them to take advantage of the offers.
If you have the capacity, running ads on social media (such as Meta Ads, TikTok Ads, Facebook Ads, etc) or Google Display Ads is a cheap way to raise awareness about your shopping event.
4 – Create demand
To make the most out of the Black Friday, complement your strategy with online advertising.
You can choose the platform that performs the best for you, or go multichannel – which it’s always a good idea.
This way you can either promote your best-selling products to maximize their sales or push products that don’t have such a big turnover.
Additional Strategies
This is just the tip of the iceberg.
There’s a lot more you can do to improve your customer experience and boost your profits.
With the potential for record sales and expanding your customer base, Black Friday presents a golden opportunity for e-commerce businesses. By planning ahead, understanding your audience, adjusting your website, and executing effective advertising strategies, you can maximize your profits during this key shopping event.
Are you ready to take your Black Friday strategy to the next level?
Get in touch with Acorn Digital today for a free 30 minute meeting to assess the project.
