Get Ready for Black Friday: Start Building Your Marketing Plan Now

Why Black Friday Matters

Black Friday consistently breaks records, with last year reaching nearly $10 billion in sales, according to Shopify. This year, Canadian consumers alone contributed to a 19% increase in sales compared to the previous year, making it clear that shoppers are eager to spend. The top product categories included cosmetics, apparel, and jewelry, with an average cart price of $171.60.

However, the landscape is shifting. A recent report revealed that 29% of consumers are seeking cheaper brands or products due to declining retail sales, emphasizing the need for businesses to remain competitive.

Crafting Your Black Friday Marketing Plan

To capitalize on the Black Friday buzz, businesses must have a well-thought-out marketing plan.

Here are some fundamental strategies to ensure you’re prepared:

1. Plan Ahead

Begin your preparations early!

Assess your inventory and ensure that your best products are in stock. Decide if you want to offer promotions on Black Friday day, throughout Black Friday week, or over the entire weekend. Starting your advertising early helps consumers plan their shopping, increasing your visibility and engagement.

2. Understand Your Products and Consumer Needs

Know what your customers are looking for. Research popular trends and ensure your products meet consumer demands. Additionally, it’s essential to maintain a profitable margin, even after applying discounts.

3. Update Your Website for the Event

Make sure your website is ready for increased traffic. Create a dedicated Black Friday page showcasing your promotions and discounts. Ensure this page is easy to find by adding it to your header, footer, and main menu. Enhance visibility with a banner on your homepage featuring a clear call-to-action (CTA) that directs visitors to the sale.

4. Advertise Effectively

Utilize targeted advertising to reach your ideal audience. Tailoring your campaigns and closely managing your ads will significantly enhance your event’s success. If you need assistance with your marketing strategy, don’t hesitate to contact Acorn Digital for expert guidance tailored to your needs.

Why Choose Acorn Digital?

Are you unsure about us? Here’s what we have to offer:

• Proven Expertise: With over 20 years in the industry, our knowledge and experience are unparalleled.
• Customized Solutions: We create tailored campaigns that cater specifically to your business goals.
• Results-Driven: Our data-focused approach guarantees measurable outcomes that foster growth.

It’s Time to Take Action!

With the potential for record sales and increasing consumer interest, Black Friday presents a golden opportunity for businesses. By planning ahead, understanding your audience, optimizing your website, and executing effective advertising strategies, you can maximize your success during this key shopping event.

Are you ready to take your Black Friday strategy to the next level?

Get in touch with Acorn Digital today! Schedule a 30-minute consultation and discover how we can help you achieve your goals.

Let’s make this Black Friday your most successful yet.